Building personas, mapping the customer experience, user flows, information architecture, leading design sessions and sprints as well as promoting for design thinking and UX strategy within the organisation.
From low resolution paper and Balsamiq wireframes to high resolution prototypes in Figma or Sketch / Invision.
Interviewing and Affinity Mapping
Looking at the quantitative data such as analytics and survey results and forming comprehensive qualitative methods such as stakeholder and end user interviews to help drive design decisions.
Defining and testing prototypes and existing software to ensure that the product is to the highest standards.